Unit 2 Learning Objectives

Upon successful completion of this unit, you will be able to:

• identify characteristics of domestic and global target audiences, considering factors such as communication channels;
• identify stakeholders involved with and impacted by public relations efforts, such as customers and the local community;
• analyze key issues to be addressed within a public relations campaign, including potential opportunities; and
  
• select messages that will connect with the demographics and particular mindsets of the audience.