Your Audience, Your Content

In this video, you will examine crucial pre-development considerations for websites or apps, including identifying your target audience, understanding internet connectivity constraints, and assessing usage contexts. By exploring these essential factors, you will be better equipped to design user-friendly digital experiences that effectively cater to your audience's needs and preferences. For instance, before launching a fitness app, understanding that the target audience might be individuals who prioritize exercising outdoors and may have limited internet connectivity in certain areas can influence design decisions, such as incorporating offline functionality and optimizing mobile devices.