Cultural Awareness from Both Sides

Watch this video, which cites the challenges of working with employees from multiple countries. Management must understand how employees wish to be managed and how to work with others. Notice the themes Brendstrup cites. He describes how the company acquired smaller companies to serve several international regions simultaneously (China, Europe, and Thailand/Philippines). He mentions the complexity of managing employees in other countries and realized the need to offer training on cultural differences to all their employees.