Scanning
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In this video, you will examine the first step of the issues management process: scanning. Mindful scanning entails collecting and organizing information to anticipate potential threats and opportunities. For instance, a PR team for a leading tech company might regularly monitor online forums and social media platforms to identify emerging discussions and sentiments about their products or industry trends. By staying vigilant through mindful scanning, they can proactively address concerns and capitalize on opportunities.
Source: Audra Lawson, https://www.youtube.com/watch?v=Low_mI26WlU
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