Unit 3: Understanding Your Audience
Your self-awareness influences your effectiveness as a communicator, as does how others view you. Since people select, organize, and interpret words and ideas in many different ways, audience analysis is a vital part of crafting meaningful messages. In this unit, you will learn how to analyze yourself and your audience to maximize your communication effectiveness.
Completing this unit should take you approximately 6 hours.
3.1: Self-Understanding Is Fundamental to Communication
3.3: Differences in Perception
3.4: Getting to Know Your Audience
3.5: Listening and Reading for Understanding
Unit 3 Assessment