Internal Secondary Data

Watch this video to learn more about internal secondary data within an organization. Secondary data appears in customer relationship management systems (CRM), payment systems, website analytics, and other internal sources. Internal and external secondary data are important in the research process with limited costs and less acquisition time compared to primary research. What do you think are the limitations of internal secondary data?


Source: Andrew Baker, https://www.youtube.com/watch?v=I-ZJKclU4Fw&list=PLJ94TWY0yCfWn3c3_1-Iz6DtfoUasIwP0&index=2
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Last modified: Monday, October 10, 2022, 6:24 PM