Internal Secondary Data
Completion requirements
Watch this video to learn more about internal secondary data within an organization. Secondary data appears in customer relationship management systems (CRM), payment systems, website analytics, and other internal sources. Internal and external secondary data are important in the research process with limited costs and less acquisition time compared to primary research. What do you think are the limitations of internal secondary data?
- Video 1: Introduction
- Video 2: Internal Secondary Data
- Video 3: External Secondary Data
- Video 4: Evaluating Secondary Data
- Video 5: How To Use SimplyMap
- Video 6: How To Use NielsenSegment
- Video 7: Using GfK University Reporter
- Video 8: Secondary Research / Secondary Data - Examples of Syndicated Data for Marketers
- Video 9: Examples of Internal Data Sources Commonly Used by Marketers
- Video 10: Limitations of Internal Secondary Data Surces & Integrating Internal Secondary Sources
- Video 11: External Sources of Marketing Information - Industry and Professional Journals
- Video 12: External Sources of Marketing Information - WebTools (Google Trends) and Overall Pros/Cons
- Video 13: Evaluating Secondary Data and Research in Marketing - Part 1
- Video 14: Computing and Interpreting Metrics from Syndicated Marketing Databases - SimplyAnalytics Example
Source: Andrew Baker, https://www.youtube.com/watch?v=I-ZJKclU4Fw&list=PLJ94TWY0yCfWn3c3_1-Iz6DtfoUasIwP0&index=2
This work is licensed under a Creative Commons Attribution 3.0 License.
Last modified: Wednesday, 18 December 2024, 12:13 PM