Sigmund Freud: Id, Ego, and Superego

Watch this short video with additional information about the personality theory of Sigmund Freud. The speaker explains Id (the unconscious mind), Superego (the preconscious mind), and Ego (the conscious mind). How would you relate Freud's personality theory to marketing?


Source: Robin Wollast, https://www.youtube.com/watch?v=KOCt_-0EO5Y
Creative Commons License This work is licensed under a Creative Commons Attribution 3.0 License.

Last modified: Tuesday, October 11, 2022, 1:23 PM