Consumer Behavior in the Marketing Process Framework

Watch this video about the importance of consumer behavior in the marketing planning process. The connections between the 3 Cs (customer, company, and competition), STP, and the 4 Ps are discussed. Carefully review the chart Consumer Behavior in the Marketing Process Framework. If asked by a marketing team, how would you explain the role of consumer behavior within this framework?


Source: Shameek Sinha, https://www.youtube.com/watch?v=uuBdDMV-rLY
Creative Commons License This work is licensed under a Creative Commons Attribution 3.0 License.

Last modified: Tuesday, October 11, 2022, 9:36 AM