Introduction to Common Types of Primary Data in Marketing Research

Watch this video, which includes definitions of primary data sources and examples. Carefully review the chart in the segment about commonly collected data. All types of data collected tie into consumer behavior.


Source: Andrew Baker, https://www.youtube.com/watch?v=OMFKngwMsMk
Creative Commons License This work is licensed under a Creative Commons Attribution 3.0 License.

Last modified: Monday, October 10, 2022, 7:03 PM