Exploratory, Descriptive, and Casual Research Designs

Watch this video for more information about exploratory, descriptive, and causal research designs. Definitions and purposes are provided for each design. There is also discussion about what each design tells and doesn't tell you and how to apply the design in marketing. How would you generalize situations for using a causal research design?


Source: Rahul Chawra, https://www.youtube.com/watch?v=Dj_Z4f8l_hk
Creative Commons License This work is licensed under a Creative Commons Attribution 3.0 License.

Last modified: Tuesday, October 11, 2022, 8:50 AM