Types of Internet Marketing
Read this brief chapter with a list of internet marketing options and a brief explanation for each one. Based on your online experiences, can you explain why banner ads are effective digital marketing tools?
Types of internet marketing includes
- Display advertisement
- Search engine marketing
- Search Engine Optimization
- Social media marketing, blog marketing
- Viral marketing
- Referral marketing
- Affiliate marketing
- Content marketing
Display Advertisement:
With the help of display advertisement organization use web banners or banner ads on a third parties websites or blog to channelize traffic to organizations' own website which ultimately help in increasing product awareness.
Search Engine Optimization:
In this method "organic" or "algorithm" ( unpaid and natural ) methods are used to improve the visibility of a website on a web page.
Pay per click:
In this method when the internet visitors visit the publisher's page then the advertiser the Publishers as the advertisement is clicked on by the visitors
Social media marketing:
In this method organizations use social media websites for example Facebook Twitter LinkedIn to get traffic or to create attention.
Blog marketing:
In this blog marketing, the blog is used as a tool to host content regarding a product or brand.
Viral marketing:
This is marketing the technique used by the organization where information is passed with the help of electronic medium, for example, the internet and ultimately helps in viral process.
Referral marketing:
Method of promoting products or services to the new customers with the help of referral. Generally, word of mouth communication is used for referral marketing.
Affiliate marketing:
In this kind of marketing technique business rewards one or more affiliate for each visitor or customer both above by the affiliates own marketing efforts.
Content marketing:
In this method market use different content such as articles infographics in order to attract more number of consumers or visitors.
Source: Icfai Business School, https://ebooks.ibsindia.org/amm/chapter/session-13-types-of-internet-marketing/
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