BUS502: Strategic Marketing

 Mobile marketing includes:

• Mobile application
• Mobile website
• SMS marketing
• MMS marketing
• QR code marketing

Mobile application:

These kinds of applications are developed by the market IAS which designed to run on tablet Smartphone and other mobile devices.  this kind of applications are very intensely used by marketers in today's world.

Mobile website marketing:

Now a day's organizations are using mobile-friendly websites. They create content which will be synchronized for the mobile handset and it would be very user-friendly for the customers to use.

SMS marketing:

This is part of the company's mass marketing efforts.  Companies send SMS and text messages using SMS marketing to their customers.

MMS Marketing:

Organization can send multimedia content about their products and services with the help of multimedia messaging service on mobile phones.

QR code marketing:

This is a common marketing technique used by the companies to drive traffic to store and mobile website.  This QR code can be read by any mobile device with the camera and QR code application which Health Organization to directly channelize consumer to really go online content.

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Source: Icfai Business School, https://ebooks.ibsindia.org/amm/chapter/session-14-types-of-mobile-marketing/
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