Types of Social Media Marketing
This brief chapter contains a list of social media marketing options and short explanations for selected social network options. Can you explain why a blog is among the effective marketing communications options?
Social media marketing includes
- Social network
- Social news
- Blog and forum,
- Media sharing,
- Micro-blogging
- Bookmarking sites.
Social network:
This kind of marketing technique involves social networks like Twitter Facebook etc for marketing. In this kind of news website user four stories are based on popularity. it helps to share product-related information.
Blogs and forums:
In today’s world corporate and individual blogs are available it helps the organization to communicate messages and promotional things easily to their customers.
Media Sharing:
Allows users to share video with other publishers in the virtual domain. It helps them to easily manage videos across multiple accounts.
Micro blogging:
Micro blogs helps the user to exchange small content for example individual image, video link. This is a very user-friendly medium which is often used by organizations.
Bookmarking sites:
This service is a centralized online service which helps users to add edit and share bookmark of web contents.
Source: Icfai Business School, https://ebooks.ibsindia.org/amm/chapter/session-15-types-of-social-media-marketing/
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