Evaluating Secondary Data and Research in Marketing, Part 2

Watch this video, which includes additional information about evaluating secondary data and research. The last 3 of 5 guiding questions about research quality are discussed with examples to highlight points. What are the concerns if the secondary data is inconsistent with other available information?


Source: Andrew Baker, https://www.youtube.com/watch?v=sCFs1pOezek
Creative Commons License This work is licensed under a Creative Commons Attribution 3.0 License.

Last modified: Tuesday, October 11, 2022, 8:58 AM