Emerging Issues in Internal Communications
Completion requirements
This article points out the importance of how generational shifts affect internal communications. Two-way symmetrical communication will positively influence employee engagement. While some communications involve the human resources department, this study examines the use of the public relations department for internal communications. Consider what the study says about establishing commitment from employees and how expectations about communication are changing.
Discussion & Implications
Conclusion
This study has provided new insights into the domain of internal communication including who is managing the function, how changes in workforce demographics and the focus on employee engagement are demanding new communication approaches, and the types of metrics that are being utilized. All of these trends indicate a move to a more strategic role for internal communication and more dialogue with employees rather than one-way communication.
Appendix A: Code Book
|
Code |
# of Mentions |
% of Codes |
# of Participants Discussing Code |
% of Cases |
|
Social Media |
58 |
5% |
27 |
84.4% |
|
Organizational Identity |
83 |
7.2% |
29 |
90.6% |
|
Structure |
83 |
7.2% |
29 |
90.6% |
|
Trends |
81 |
7.0% |
29 |
90.6% |
|
Metrics |
79 |
6.8% |
26 |
81.3% |