Nonverbal Communication Can Add to or Replace Verbal Communication

People tend to pay more attention to how you say it than what you actually say. In presenting a speech this is particularly true. We communicate nonverbally more than we engage in verbal communication, and often use nonverbal expressions to add to, or even replace, words we might otherwise say. We use a nonverbal gesture called an illustrator to communicate our message effectively and reinforce our point. Your co-worker Andrew may ask you about "Barney's Bar after work?" as he walks by, and you simply nod and say "yeah". Andrew may respond with a nonverbal gesture, called an emblem, by signaling with the "OK" sign as he walks away.

In addition to illustrators or emblematic nonverbal communication, we also use regulators. "Regulators are nonverbal messages which control, maintain or discourage interaction". For example, if someone is telling you a message that is confusing or upsetting, you may hold up your hand, a commonly recognized regulator that asks the current speaker in a group to stop talking.

Let's say you are in a meeting presenting a speech that introduces your company's latest product. If your group members nod their heads in agreement on important points and maintain good eye contact, it is a good sign. Nonverbally, they are using regulators encouraging you to continue with your presentation. In contrast, if they look away, tap their feet, and begin drawing in the margins of their notebook, these are regulators suggesting that you had better think of a way to regain their interest or else wrap up your presentation quickly.

"Affect displays are nonverbal communication that express emotions or feelings". An affect display that might accompany holding up your hand for silence would be to frown and shake your head from side to side. When you and Andrew are at Barney's Bar, smiling and waving at co-workers who arrive lets them know where you are seated and welcomes them.

"Adaptors are displays of nonverbal communication that help you adapt to your environment and each context, helping you feel comfortable and secure". A self-adaptor involves you meeting your need for security, by playing with your hair for example, by adapting something about yourself in way for which it was not designed or for no apparent purpose. Combing your hair would be an example of a purposeful action, unlike a self-adaptive behavior. An object-adaptor involves the use of an object in a way for which it was not designed. You may see group members tapping their pencils, chewing on them, or playing with them, while ignoring you and your presentation. Or perhaps someone pulls out a comb and repeatedly rubs a thumbnail against the comb's teeth. They are using the comb or the pencil in a way other than its intended design, an object-adaptor that communicates a lack of engagement or enthusiasm in your speech.

Intentional nonverbal communication can complement, repeat, replace, mask or contradict what we say. When Andrew invited you to Barney's, you said "yeah" and nodded, complementing and repeating the message. You could have simply nodded, effectively replacing the "yes" with a nonverbal response. You could also have decided to say no, but did not want to hurt Andrew's feelings. Shaking your head "no" while pointing to your watch, communicating work and time issues, may mask your real thoughts or feelings. Masking involves the substitution of appropriate nonverbal communication for nonverbal communication you may want to display. Finally, nonverbal messages that conflict with verbal communication can confuse the listener. Table 6.2 "Some Nonverbal Expressions" summarizes these concepts.

Table 6.2 Some Nonverbal Expressions

Adaptors Help us feel comfortable or indicate emotions or moods
Affect displays Express emotions or feelings
Complementing Reinforcing verbal communication
Contradicting Contradicting verbal communication
Emblems Nonverbal gestures that carry a specific meaning, and can replace or reinforce words
Illustrators Reinforce a verbal message
Masking Substituting more appropriate displays for less appropriate displays
Object-adaptors Using an object for a purpose other than its intended design
Regulators Control, encourage or discourage interaction
Repeating Repeating verbal communication
Replacing Replacing verbal communication
Self-adaptors Adapting something about yourself in a way for which it was not designed or for no apparent purpose