Communication and Perception
Completion requirements
In the prior sections, you have learned about selection and organization as components of perception. This section will address how people interpret the information that they are receiving. Interpretation is the final component of perception. It is important to remember that people have different communication preferences. Some people want a face-to-face meeting or phone call; others will be fine with a letter or memorandum; others will still be fine with email or voicemail. As we work to communicate with people, pay attention to their preferences in communication as it will impact their interpretation of the message. This resource introduces the concept of the schemata that we use to interpret information. As you read the section on impressions, you will be able to apply that knowledge to your perceptions and use the information in your communication. You will also explore the effects of culture and personality, including the Big Five Personality traits.
Perceiving and Presenting Self
Key Takeaways
- Our self-concept is the overall idea of who we think we are. It is developed through our interactions with others and through social comparison that allows us to compare our beliefs and behaviors to others.
- Our self-esteem is based on the evaluations and judgments we make about various characteristics of our self-concept. It is developed through an assessment and evaluation of our various skills and abilities, known as self-efficacy, and through a comparison and evaluation of who we are, who we would like to be, and who we should be (self-discrepancy theory).
- Social comparison theory and self-discrepancy theory affect our self-concept and self-esteem because through comparison with others and comparison of our actual, ideal, and ought selves we make judgments about who we are and our self-worth. These judgments then affect how we communicate and behave.
- Socializing forces like family, culture, and media affect our self-perception because they give us feedback on who we are. This feedback can be evaluated positively or negatively and can lead to positive or negative patterns that influence our self-perception and then our communication.
- Self-presentation refers to the process of strategically concealing and/or revealing personal information in order to influence others' perceptions. Prosocial self-presentation is intended to benefit others and self-serving self-presentation is intended to benefit the self at the expense of others. People also engage in self-enhancement, which is a self-presentation strategy by which people intentionally seek out positive evaluations.