Objectives and Strategies
Completion requirements
Read these sections on objectives and strategies. Strategies are overarching plans developed to meet the firm's objectives. This section explains how a firm can operationalize a strategy to meet its strategic objectives.
Review Questions
- How do product development strategies differ from market development strategies?
- Explain why some strategies work for some companies but not others.
- What factors do firms entering foreign markets need to consider?
- How do franchising and licensing strategies differ?