Marketing Channel Strategies

The text outlines distribution strategies and the factors determining what strategy should be followed.

Learning Objectives

  1. Describe the factors that affect a firm's channel decisions.
  2. Explain how intensive, exclusive, and selective distribution differ from one another.
  3. Explain why some products are better suited to some distribution strategies than others.

Source: Jeff Tanner and Mary Anne Raymond, https://2012books.lardbucket.org/books/marketing-principles-v2.0/s11-04-marketing-channel-strategies.html
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