Life Insurance Sales
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This video demonstrates effective sales techniques in selling the intangible service of life insurance. As life insurance is generally considered an unsought product or service, and it is intangible, educating the customer and selling the benefit must be emphasized. Building trust is also important in marketing financial services.
Source: Cody Askins, https://www.youtube.com/watch?v=amMqgAfAV4I
This work is licensed under a Creative Commons Attribution 3.0 License.
Last modified: Monday, 9 May 2022, 4:06 PM