BUS602: Marketing Management

Michael Porter is a well-known Harvard Business School professor and author who developed the five-force analysis, as illustrated in several management, marketing, and strategy textbooks. Practitioners have found that the five-force analysis framework is helpful for marketing and management strategic planners. This video explains the Five-Force model that Michael Porter developed in 1979. The main takeaway is that business and marketing managers must not think too narrowly when assessing the industry and competitive environment.