Five Competitive Forces Model
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Michael Porter is a well-known Harvard Business School professor and author who developed the five-force analysis, as illustrated in several management, marketing, and strategy textbooks. Practitioners have found that the five-force analysis framework is helpful for marketing and management strategic planners.
This video explains the Five-Force model that Michael Porter developed in 1979. The main takeaway is that business and marketing managers must not think too narrowly when assessing the industry and competitive environment.
Source: Polimi Open Knowledge, https://youtu.be/8XlkFFuIkTs
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Last modified: Monday, 11 July 2022, 12:50 PM