Unique Value Proposition
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This video gives an example of positioning by explaining the importance of a value proposition. Consumers need to know what is different about your offering and why they should buy your product rather than your competitors'. The value proposition is a means by which marketers position their product among rival products.
Source: Olga I. Mizrahi, https://www.youtube.com/watch?v=WDOlnekQz7E
This work is licensed under a Creative Commons Attribution 3.0 License.
Last modified: Monday, 11 July 2022, 4:21 PM