Technology Adoption Life Cycle

The following video describes the Technology Adoption Life Cycle, and how consumers differ in their willingness to purchase a new product. This is particularly important for companies that introduce products in the technology market sector; and it applies to new products as well as product enhancements.

Source: J. Scott Christianson, https://www.youtube.com/watch?v=84S8O7xILGM
Creative Commons License This work is licensed under a Creative Commons Attribution 3.0 License.

Last modified: Monday, May 9, 2022, 4:18 PM