Technology Adoption Life Cycle
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The following video describes the Technology Adoption Life Cycle, and how consumers differ in their willingness to purchase a new product. This is particularly important for companies that introduce products in the technology market sector; and it applies to new products as well as product enhancements.
Source: J. Scott Christianson, https://www.youtube.com/watch?v=84S8O7xILGM
This work is licensed under a Creative Commons Attribution 3.0 License.
Last modified: Monday, 9 May 2022, 4:18 PM