Distribution Strategy
Completion requirements
This video provides an example of a French cake supplier that must decide on a distribution strategy. Note that market, producer, product, and competitive factors are involved in the decision-making, and all factors must be considered collectively.
Source: Tine Wade, https://youtu.be/cuPnPJCWJwU
This work is licensed under a Creative Commons Attribution 3.0 License.
Last modified: Monday, 11 July 2022, 2:50 PM