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This video provides a comprehensive description of the factors affecting consumer buyer behavior. As purchasers of goods we are sometimes unaware of the factors which affect our general behavior and our purchase behavior. As marketers, we must consider how and why people make purchasing decisions, and what factors influence our actions.
Source: Open Up Upatras, https://www.youtube.com/watch?v=2gIWSW8ikNA
This work is licensed under a Creative Commons Attribution 3.0 License.
Last modified: Monday, 9 May 2022, 3:23 PM