Fundamentals of Marketing Basics
Completion requirements
This video discusses the traditional marketing mix: the 4Ps of marketing. It provides a perspective on consumer needs and some examples of products that many of us are familiar with. Pay attention to the marketing concepts and terminology used, as you will hear these throughout the course.
Source: Steven Van Hook, https://youtu.be/KkBvzS_fJ2g
This work is licensed under a Creative Commons Attribution 3.0 License.
Last modified: Wednesday, 6 July 2022, 7:20 PM