Target Marketing Mistake
Completion requirements
This video discusses segmentation and developing target markets by providing some practical examples.
We previously discussed various segmentation methods that are used to develop target markets. The segmentation methods are used specifically to determine what customers exist in the target market for the firm's offering. Marketers do not want to spend resources promoting their products to consumers who likely do not want to buy them. Therefore, marketers must focus on the likely buyers of the target market and expend their resources on targeted customers.
Source: Tyler Kelly, Michael T. Johnson, https://www.youtube.com/watch?v=fpq6QUrGFmI
This work is licensed under a Creative Commons Attribution 3.0 License.
Last modified: Thursday, 14 July 2022, 1:21 PM