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BUS602: Marketing Management
Sections
Course Introduction
Course Syllabus
Unit 1: Marketing and Strategic Planning
Unit 2: Environmental Scanning, Firm Resources and Capabilities
Unit 3: Segmentation, Targeting, Positioning, and Branding
Unit 4: Consumer, Organizational, and Service Marketing
Unit 5: Product Life Cycle, Marketing Research, and Product Development
Unit 6: Channels of Distribution, Supply Chain, and Logistics
Unit 7: Promotion and Pricing
Unit 8: The Marketing Plan
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Certificate Final Exam
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BUS602: Marketing Management
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